Privacy Policy

📄 PRIVACY POLICY
Last Updated: 4 July 2026.
1. INTRODUCTION
Marketcaper.com ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit https://marketcaper.com/ (the "Site").
Please read this Privacy Policy carefully. By accessing or using the Site, you acknowledge that you have read, understood, and agree to be bound by the terms of this Privacy Policy.
2. INFORMATION WE COLLECT
2.1 Automatically Collected Information
When you visit our Site, we and our third-party service providers may automatically collect certain information about your device and browsing activity, including:
Device Information: IP address, browser type and version, operating system, device identifiers
Usage Data: Pages visited, time spent on pages, referral source, exit pages, click patterns
Technical Data: Screen resolution, language settings, timezone, JavaScript support
Connection Data: Internet service provider, connection speed, network type
2.2 Information Collected by Cloudflare
Our Site uses Cloudflare, Inc. services for security, performance, and analytics purposes. Cloudflare may collect and process:
Visitor IP addresses (temporarily logged for security purposes)
Browser and device fingerprints
Request headers and timing information
Bot detection and threat analysis data
Cloudflare's data collection is governed by their own privacy policy, available at https://www.cloudflare.com/privacypolicy/
2.3 Information Collected by Google Analytics 4
Our Site uses Google Analytics 4 ("GA4"), provided by Google LLC, to understand how visitors use Marketcaper and to improve the Site. GA4 may collect information such as:
Pages viewed and navigation paths
Approximate location, device, browser, and operating system information
Referring websites, campaign parameters, and traffic sources
On-site interactions such as searches, comparisons, category tool unlocks, copy-link actions, and image/share actions
GA4 uses the Google tag with Measurement ID G-FDR46QJXRJ. Google may process analytics information according to Google's own privacy policies and terms, available at https://policies.google.com/privacy
You can learn about Google Analytics opt-out options at https://tools.google.com/dlpage/gaoptout
2.4 Cookies and Similar Technologies
We use cookies and similar tracking technologies to enhance your experience:
Cookie Type
Purpose
Duration
Essential
Site functionality, security features
Session
Analytics
Understanding user behavior, site improvement
Varies
Advertising
Displaying relevant ads (future use)
Varies
Social Media
Enabling content sharing features
Varies
You can control cookie settings through your browser. However, disabling certain cookies may limit Site functionality.
2.5 Account, Heatmap List, and Order Information
Most Marketcaper comparison and heatmap tools can be used without an account. If you create an account, save heatmap lists, or use Marketcaper Store, we may collect or process information needed to provide those features, including:
Account identifiers, authentication status, and email addresses from Clerk authentication
Saved heatmap list names, selected stocks, list order, selected view, filters, theme preferences, and related settings
Shipping names, delivery addresses, phone numbers, and email addresses entered for delivery
Cart, product, variant, order, shipping-rate, payment-status, and fulfillment-status information
Support communications you send to us about orders, damaged items, returns, or delivery issues
We do not store full payment card numbers. Stripe processes payment details directly.
2.6 Browser Extension Information
If you install the Marketcaper browser extension, the extension may inspect text you select on webpages locally in your browser to decide whether a Marketcaper lookup button may be useful. The extension does not send selected text to Marketcaper while you are selecting text.
Selected text is sent to Marketcaper only when you click the extension lookup icon or use the right-click "Look up on Marketcaper" action. We use that selected text to search for matching Marketcaper assets, such as stocks, ETFs, funds, crypto assets, fiat currencies, GDP/country entries, and billionaire names, and to return a market-size snapshot and comparison link.
The extension does not collect payment card data, does not require a Marketcaper account, and does not read entire webpages for this lookup feature.
3. HOW WE USE YOUR INFORMATION
We may use the collected information for the following purposes:
Service Delivery: Operating and maintaining the Site, account features, saved heatmap lists, and store features
Security: Detecting and preventing fraud, abuse, and security threats
Analytics: Understanding how visitors use the Site to improve functionality
Communication: Responding to inquiries, store support requests, order issues, and policy requests
Advertising: Displaying relevant advertisements and affiliate content (future)
Legal Compliance: Meeting legal obligations and enforcing our Terms
Business Operations: Analyzing trends, monitoring performance, developing new features
4. LEGAL BASIS FOR PROCESSING (GDPR Considerations)
For users in the European Economic Area (EEA), we process personal data based on:
Legitimate Interests: Site security, fraud prevention, service improvement
Consent: Where required for certain cookies or tracking technologies
Legal Obligation: Compliance with applicable laws and regulations
5. INFORMATION SHARING AND DISCLOSURE
We may share your information in the following circumstances:
5.1 Service Providers
We may share information with third-party vendors who perform services on our behalf:
Hosting and CDN: Cloudflare (security, performance, analytics, and Cloudflare D1 database infrastructure)
Authentication: Clerk, for Marketcaper account sign-in, email-based account management, and saved-list access control
Payments: Stripe, for secure payment processing, checkout, receipts, fraud prevention, and payment status updates
Fulfillment: Printful, for made-to-order product production, shipping rates, fulfillment, tracking, and order issue review
Analytics Providers: Current and future analytics services
Google Analytics 4: Website usage analytics, event measurement, and traffic source reporting
Advertising Networks: For displaying advertisements (future)
Affiliate Partners: For tracking affiliate link performance (future)
These providers process information according to their own terms and privacy notices, including Clerk at https://clerk.com/legal/privacy and Stripe at https://stripe.com/privacy.
5.2 Legal Requirements
We may disclose information when required by law, subpoena, or legal process, or when we believe disclosure is necessary to:
Comply with legal obligations
Protect our rights, property, or safety
Protect the rights, property, or safety of others
Prevent fraud or illegal activity
5.3 Business Transfers
In the event of a merger, acquisition, sale of assets, bankruptcy, or other business transfer, your information may be transferred as part of the transaction. We will provide notice before your information becomes subject to a different privacy policy.
5.4 Aggregated/Anonymous Data
We may create and share aggregated, anonymized, or de-identified data that cannot reasonably be used to identify you. This data may be used for analytics, industry analysis, marketing, and other business purposes.
6. THIRD-PARTY LINKS AND SERVICES
Our Site contains links to third-party websites and integrates with third-party services:
Social Media Platforms: Sharing buttons for Facebook, Twitter, LinkedIn, etc.
External Websites: Links to news sources, data providers, and other resources
Advertising Networks: Third-party ad servers (future implementation)
Affiliate Programs: Partner tracking and commission systems (future)
We are not responsible for the privacy practices or content of third-party sites. We encourage you to review their privacy policies.
7. DATA RETENTION
We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.
Cloudflare Logs: Typically retained for 7 days (per Cloudflare's policy)
Analytics Data: Retained according to the applicable analytics provider settings, including Google Analytics 4
Cookie Data: Varies by cookie type (see Section 2.4)
Account and Saved Heatmap List Data: Retained while your account or saved lists remain active, or until deletion is requested and no legal or operational retention requirement applies
Store Order Data: Retained as needed for fulfillment, customer support, fraud prevention, tax, accounting, dispute, and legal obligations
8. DATA SECURITY
We implement reasonable security measures to protect your information, including:
Cloudflare Protection: DDoS mitigation, Web Application Firewall, bot protection
HTTPS Encryption: Secure transmission of data between your browser and our servers
Access Controls: Limiting access to information to authorized personnel only
However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security of your information.
9. YOUR RIGHTS AND CHOICES
Depending on your location, you may have certain rights regarding your personal data:
9.1 General Rights
Access: Request information about what data we hold about you
Correction: Request correction of inaccurate data
Deletion: Request deletion of your data (where applicable)
Opt-Out: Disable certain cookies through browser settings
Portability: Request transfer of your data to another service (where applicable)
9.2 Cookie Management
You can manage cookie preferences through:
Browser Settings: Most browsers allow you to block or delete cookies
Cloudflare: Visit https://www.cloudflare.com/cookie-settings/ for options
Google Analytics: Visit https://tools.google.com/dlpage/gaoptout for Google's browser opt-out add-on
Advertising: Future opt-out mechanisms for personalized advertising
9.3 Do Not Track
Our Site currently does not respond to "Do Not Track" browser signals. We may update this practice in the future.
10. CHILDREN'S PRIVACY
This Site is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected information from a child under 13, we will take steps to delete such information.
If you believe a child under 13 has provided us with personal information, please contact us at [email protected].
11. INTERNATIONAL DATA TRANSFERS
Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws different from those of your country.
By using the Site, you consent to the transfer of your information to the United States and other countries where we or our service providers operate.
12. CALIFORNIA PRIVACY RIGHTS (CCPA/CPRA)
If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):
Right to Know: Request disclosure of personal information collected, used, and shared
Right to Delete: Request deletion of personal information (with exceptions)
Right to Opt-Out: Opt-out of sale or sharing of personal information
Right to Correct: Request correction of inaccurate personal information
Non-Discrimination: Right to not be discriminated against for exercising privacy rights
We do not sell personal information as defined by CCPA. However, certain advertising and analytics activities may be considered "sharing" under California law.
To exercise California privacy rights, contact us at [email protected].
13. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time. When we make material changes:
We will post the updated Privacy Policy on the Site
We will update the "Last Updated" date at the top of this policy
Significant changes may be communicated through Site notices
Your continued use of the Site after changes constitutes acceptance of the updated Privacy Policy. We encourage you to review this policy periodically.
14. CONTACT US
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Email: [email protected]
Address: 99 WALL ST #884, NEW YORK, NY 10005, USA
Website: https://marketcaper.com/
15. DATA CONTROLLER INFORMATION
For purposes of applicable data protection laws, the data controller is:
99 WALL STREET #884
New York NY 10005
United States of America